Royi has almost 30 years of executive and leadership experience gained through a distinguished military career in the Israeli intelligence corp. and in versatile senior management roles.

Royi is a renowned expert on influence and digital marketing activities, having provided various services in the field to a broad range of clients ranging from government and international conglomerates to high net worth individuals. In addition, he has extraordinarily strong intelligence, data analysis, collection, technological R&D and project management experience.

At Athiri Trade, Royi oversees financial activity as well as part of the company’s global marketing and business development initiatives among his duties. His broad network of contacts and international experience, including in developing countries like Africa, significantly facilitates the company’s ability to find and source the best products possible at the best prices.

Royi holds a B.A.in Economics (with honors) and a Business Administration and MBA from Tel Aviv University

Shimon is a highly experienced international businessman with over 30 years of trade, sales, and import-export experience across a broad range of industries, with a focus on food and agricultural products.

Shimon has lived extensively in several countries around the world throughout his career and speaks 8 languages. He has amassed a unique, broad, and high-quality network of suppliers, trading partners, contacts and counterparties that enable him to help Athiri source the best products for our clients, at highly competitive prices.

In addition to his international trade experience, Shimon owned a construction company which focused on residential real estate.

Arnon is a seasoned entrepreneur and business manager with over 25 years of experience in a broad range of marketing, business development and management positions. He is an expert in international business and commerce.

Arnon began his career at Procter and Gamble, the world’s largest consumer goods manufacturer, where he held several brand management positions. He then held several mid and top-level management positions in Comverse, an international telecom company and other innovative companies. Arnon has also consulted many companies ranging from fortune 500 to innovative startups over the years in areas such as business development, strategic planning, marketing, branding and more.

Arnon holds a BA in Business and Economics from the Tel Aviv University and a Master of Entrepreneurship and Innovation from the Swinburne Institute of Technology in Melbourne Australia.